Brand assets

Brand Assets & Guidelines

Present Dingdang clearly and consistently across product, media, and partner materials.

Download logo assets

Use the Dingdang wordmark for the product name and Dingdang's portrait wherever the assistant identity needs to be visible.

Light background

Dark background

Product name

Use the wordmark when the product name must remain explicit in product, press, and partner materials.

Light background

Dark background

Assistant identity

Use the orange cat icon for the assistant, favicon, and app entry points.

Keep the assets recognizable, legible, and clearly connected to Dingdang.

Keep the Dingdang portrait and Dingdang wordmark proportions intact. Do not redraw, stretch, rotate, outline, or recolor them.

Use warm ivory surfaces, dark brown text, orange actions, and gold accents.

Use the orange cat icon for the assistant, favicon, and app entry points.

Set supporting text with the same system font stack used on Dingdang web surfaces.